Winning Pitches with Syntheo’s Synthetic Personas

✅ Client Need: Proof Points Before the Pitch

A creative agency was preparing to pitch a new campaign to a major client. The challenge: they needed evidence that the campaign concepts would resonate — but traditional consumer testing wasn’t feasible in the short window before the pitch.

The agency needed a way to test early-stage ideas quickly, without incurring high costs or delays.

💡 Our Solution: Syntheo for Early-Stage Validation

The agency turned to Syntheo, DataDiggers’ synthetic persona generator, to simulate realistic consumer feedback before going in front of their client.

• Synthetic Personas
  AI-generated personas modeled real-world demographics, attitudes, and behaviors of the client’s target audience.
• Rapid Testing
  Campaign concepts were tested against these personas in hours, not weeks.
• Bias Correction
  Persona models corrected for gaps and biases in existing panel data.
• Pre-Pitch Confidence
  The agency entered the pitch with data-backed insights, not just creative intuition.

⏱️ Execution: From Idea to Pitch-Ready in Days

Day 1: Concepts uploaded into Syntheo.
Day 2: Synthetic personas generated for the client’s target segments.
Day 3: Personas “tested” concepts, producing simulated feedback reports.
Day 4: Agency integrated results into their pitch deck.

📊 Results: Data-Backed Pitches That Win

The agency entered the pitch with validated insights, demonstrating both creativity and rigor — and won the client.

🔍 Why This Case Matters

For agencies, pitches are won not just on creative ideas, but on proof they’ll work. With Syntheo, agencies can:

• Validate early-stage concepts in days
• Bring synthetic consumer insights into pitch decks
• Differentiate with a tech-enabled, data-driven edge

🧠 About DataDiggers

DataDiggers is a technology-first insights partner. With Syntheo, we help agencies simulate realistic personas, test ideas early, and win more pitches with confidence.

From first concepts to final campaigns, Syntheo brings data-driven validation into every stage.

🚀 Ready to Win More Pitches with Syntheo?

See how Syntheo supports agencies →