Syntheo is a synthetic insights hub developed by DataDiggers to help researchers move faster, reach the unreachable, and simulate strategic scenarios using AI-generated responses. It’s not here to replace traditional research — it’s here to power what comes next.
For over a decade, DataDiggers has been a trusted partner in digital market research — delivering actionable insights sourced directly from real human respondents.
Now, we're proud to launch our newest innovation: Syntheo.
Built entirely in-house by DataDiggers, Syntheo merges innovation with reliability, offering a forward-thinking solution grounded in research best practices.
Syntheo uses advanced language models and carefully designed AI personas to simulate how real people — from specific demographics, psychographics, or niche segments — would respond to your surveys. These synthetic responses are statistically informed, context-aware, and structured for immediate analysis.
Talk to a SpecialistMarket researchers today face increasing constraints:
Low-incidence segments are expensive and hard to reach
Timelines are shorter than ever before
Sampling biases persist, especially in digital-only panels
There’s growing demand to test early — before full field deployment
That’s where synthetic insights come in.
Syntheo allows you to simulate target audiences quickly and credibly, helping you test ideas, design better surveys, or explore new markets — without waiting for hard-to-reach respondents.
Syntheo is ideal for:
Testing and validating questionnaires pre-field.
Simulating “what-if” market scenarios.
Generating directional data to inform strategic planning.
Exploring audiences that are expensive or time-intensive to recruit.
Supplementing qualitative findings with structured, scalable input.
Synthetic insights don’t replace fieldwork — they enhance your research strategy when timing, access, or budget create barriers.
You provide your survey or objectives.
We design realistic AI personas based on your target criteria.
The personas complete your questionnaire as if they were real respondents.
You receive structured, labeled, and ready-to-analyze data.
All responses are fully documented, reproducible, and clearly marked as synthetic — supporting transparency and accountability at every stage.
Syntheo is developed and maintained by DataDiggers, a global digital research agency with over 10 years of expertise in consumer insights, panel management, and data quality.
Backed by our track record in traditional research, Syntheo is a credible and responsible step forward — extending the reach of data-driven decision-making through synthetic insights.
They’re a practical solution for modern research challenges. Syntheo reflects that belief: an agile, purpose-built product that helps you explore faster, test smarter, and act with more confidence.
It’s research support when traditional data collection isn’t enough — yet.
Ready to see how synthetic insights can support your next study? Whether you're exploring niche segments, designing new surveys, or simulating future markets, Syntheo is here to help.
