Unlike generic data simulators, Correlix is grounded in validated inputs from our MyVoice proprietary panels and trusted partner networks.

What Is Correlix?

Correlix combines advanced statistical methods with domain-specific machine learning to create synthetic datasets that reflect actual behavioral patterns — without storing or reproducing personal data.

It’s ideal for:

Augmenting datasets for segmentation, pricing, or concept testing

Simulating market shifts before they happen

Correcting bias in underrepresented samples

Scaling analysis without additional fieldwork costs

Why Synthetic Data Matters in Market Research

Even the most robust online panels face limitations in reach and representation.

Correlix addresses these by:

Filling data gaps in hard-to-reach segments

Modeling sensitive profiles without privacy risk

Accelerating scenario testing and forecasting

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According to Gartner, 60% of organizations will use synthetic data for AI model training and analytics by 2024.

How Correlix Works

1. Define Your Objective

– segmentation, pricing, forecasting, or simulation.

2. Select Inputs

– validated survey data, secondary sources, or both.

3. Generate Synthetic Data

– using statistical modeling, bootstrapping, and pattern recognition.

4. Validate & Deliver

– fully documented, auditable datasets ready for analysis.

All outputs are:

GDPR compliant

ISO 20252:2019 aligned

Transparent, explainable, and reproducible

When to Use Correlix

Agencies augmenting segmentation or brand trackers
Brands testing go-to-market strategies before launch
Product teams modeling adoption under varying conditions
Policy researchers forecasting regulatory impact
Data scientists are training ML models without personal data exposure

Example: Need insights on high-net-worth crypto investors in Southeast Asia? Or want to forecast dietary changes in response to climate policies? Correlix makes it possible without direct respondent access.

Built for

Privacy.

We never re-identify individuals or copy original survey responses. Correlix builds statistical representations, not replicas, using:

Verified patterns from high-quality research

Privacy-first frameworks

Custom algorithms aligned to your specific goals

Powered by

Expertise.

Part of the DataDiggers Synthetic Insights Suite

Correlix integrates seamlessly with:

Modeliq for scenario simulation

Syntheo for AI persona generation

Brainactive for live data overlays

Simple.

Data expertise.

Let us show you how it works.

Looking to learn more about the difference between synthetic personas and synthetic data?

Explore Syntheo to meet your AI-driven digital respondents.