
Business
Full Service Company
Research
A researcher’s perspective on AI in market research. Once bogged down by repetitive tasks, the author discovers how Brainactive, an AI-powered platform, frees up time to focus on what truly matters: understanding people. Instead of replacing researchers, it supports them by automating the busywork. The result? Better insights, faster delivery, and less stress. AI doesn’t steal the job, it gives it back.
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