How One Brand Made Safer Innovation Decisions with Syntheo + Panels

✅ Client Need: Reducing Risk in Early Innovation

A global brand was developing new product concepts but faced a dilemma:

• Early-stage research was costly and time-consuming.
• Leadership worried about investing in the wrong ideas.

The brand needed a two-step approach that balanced speed with credibility — reducing risk while accelerating innovation.

💡 Our Solution: Syntheo + MyVoice Integration

The brand combined synthetic modeling with real consumer validation:

• Syntheo for Early Modeling
  Quickly tested concepts with AI-generated synthetic personas.
• MyVoice Panels for Validation
  Validated top ideas with real respondents across multiple countries.
• Risk Mitigation
  Weaker concepts were discarded early, while stronger ones were validated credibly.
• Decision Confidence
  Leadership moved forward with evidence-backed insights.

⏱️ Execution: From Models to Real-World Validation

Step 1: Concepts modeled with Syntheo to simulate early feedback.
Step 2: Top-performing concepts selected for validation.
Step 3: MyVoice panels tested these concepts with real consumers.
Step 4: Final recommendations delivered with reduced uncertainty.

📊 Results: Safer, Faster Innovation

By using Syntheo + Panels, the brand reduced risk, saved time, and ensured only the strongest ideas advanced.

🔍 Why This Case Matters

For brands, innovation is high stakes. With Syntheo + Panels, they can:

• Test ideas quickly and inexpensively with synthetic personas
• Validate final decisions with real-world respondents
• Reduce risk while accelerating product pipelines

🧠 About DataDiggers

DataDiggers is a technology-first insights partner. Our ecosystem combines synthetic personas, panels, and advanced tools — helping brands innovate with speed and confidence.

🚀 Ready to Make Safer Innovation Decisions?

See how Syntheo + MyVoice support brands →

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