Unlocking Deeper Insights with Brainactive, Syntheo & Modeliq

✅ Client Need: Expanding Insights Across Teams & Tools

A global brand had been using Brainactive successfully within its insights team to validate campaigns quickly. But as adoption grew, leadership wanted to:

• Expand Brainactive usage across multiple product and marketing teams.
• Explore synthetic personas to test early-stage concepts where panels were hard to reach.
• Add forecasting capabilities to scenario-plan upcoming launches.

The goal was to move from faster data collection to a more powerful insights ecosystem.

💡 Our Solution: Expanding Brainactive + Connecting Syntheo & Modeliq

The brand expanded Brainactive usage and integrated it with other DataDiggers solutions:

• Brainactive (Agile Research)
  For rapid survey setup, execution, and clean data collection.
• Syntheo (Synthetic Personas)
  To simulate hard-to-reach segments and test concepts in the earliest stages.
• Modeliq (Forecasting)
  To run “what-if” simulations on adoption, pricing, and positioning scenarios.

Together, these tools created a connected insights ecosystem.

⏱️ Execution: From Surveys to Simulations

Step 1: Expanded Brainactive licenses rolled out to additional brand teams.
Step 2: Synthetic personas generated in Syntheo to model niche audiences.
Step 3: Surveys validated with real consumers, feeding into Modeliq.
Step 4: Forecasting scenarios simulated to guide launch strategies.

📊 Results: Faster, Deeper, Smarter Insights

The brand went beyond faster data collection, delivering synthetic personas, real consumer validation, and scenario forecasts — all within a week.

🔍 Why This Case Matters

Expanding Brainactive unlocks more than speed. By connecting with Syntheo and Modeliq, brands can:

• Reach hard-to-test audiences with synthetic personas
• Validate concepts with real consumers quickly
• Forecast adoption and pricing scenarios before investing big

🧠 About DataDiggers

DataDiggers is a technology-first insights partner. Our ecosystem — Brainactive, Syntheo, Modeliq, and more — helps brands go from faster research to smarter strategy.

With agile fieldwork, synthetic personas, and scenario simulations, we make insights scalable, connected, and actionable.

🚀 Ready to Unlock Deeper Insights?

See how Brainactive, Syntheo & Modeliq support brands →