Simulating Demand Across Price Points Without Fielding Multiple Waves

How Modeliq Helped a Consumer Goods Brand Test a 3-Tier Pricing Model Using Synthetic Simulation

🧩 Client Challenge: Forecasting Price Sensitivity Without Delaying Go-To-Market

A leading consumer goods brand was preparing to launch a new product in the personal care category across three regional markets. The marketing team had developed three distinct price points—each aligned to a different bundle size and positioning strategy (economy, standard, and premium).

However, fielding three separate waves of surveys to test each price point posed several problems:

• Time constraints: Launch timing was fixed and approaching fast
• Budget limitations: Multiple waves would significantly increase costs
• Comparability issues: Sequential data collection risked temporal bias in responses

The brand needed a fast, robust way to understand price elasticity and demand simulation—without running repeated fieldwork or compromising insight quality.

💡 DataDiggers’ Solution: Price Sensitivity Simulation With Modeliq

To address the challenge, DataDiggers deployed its simulation engine, Modeliq, to model pricing sensitivity across the three-tier strategy—without the need for separate survey waves.

The project unfolded in three key steps:

1. Single-Wave Survey + Anchoring Mechanism

Using DataDiggers’ Brainactive platform, the team ran a single, fast-turnaround survey with ~1,000 verified respondents from its MyVoice proprietary panel. The questionnaire included:

• Product description and visual stimulus
• Initial WTP (willingness to pay) question to capture anchor price
• Brand perception, category usage, and purchase intent metrics

Modeliq was then used to simulate how demand would shift at each price point, based on the observed response patterns and statistical inference models.

2. Synthetic Demand Modeling Using Modeliq

Leveraging advanced data logic, Modeliq synthesized possible purchase likelihoods for each of the three price tiers. It used:

• Conjoint logic principles to infer value perception
• Elasticity curves derived from primary data
• Scenario analysis to test how demand would vary under different market assumptions

The result? A simulation of real-world response to all three pricing strategies—without running three separate surveys.

3. Output: Strategic Forecasting Dashboard

The client received an interactive dashboard showing:

• Simulated purchase likelihood per price point
• Estimated revenue per scenario
• Sensitivity bands highlighting risk zones if pricing deviated

✅ Key Results

“Modeliq gave us the confidence to choose our pricing strategy without waiting weeks for additional data. It felt like we were running three surveys in one.”
— Head of Insights, Consumer Goods Client

🔍 Why It Worked

• Data Integrity: The survey sample was drawn from vetted and profiled respondents across the MyVoice panel, with real-time fraud detection (IPQS, GeoIP, deduplication)
• Smart Simulation: Modeliq combined primary data with statistical modeling to infer what would happen under hypothetical pricing conditions
• Fast Turnaround: From project kickoff to delivery, the client had results in 7 business days—accelerating internal approvals and go-to-market alignment

🚀 About Modeliq

Part of the DataDiggers innovation suite, Modeliq provides synthetic insights for forecasting, scenario testing, and market simulation. Whether you’re exploring pricing, messaging, or positioning, Modeliq enables faster, smarter, and more confident decision-making—without the cost and delay of traditional research loops.

Explore more use cases with Modeliq here.

🧠 About DataDiggers

DataDiggers is a technology-driven market research agency focused on fast, reliable, high-quality insights. Through our proprietary panels, AI-powered tools like Syntheo, Modeliq, and Correlix, and our DIY platform Brainactive, we empower brands and agencies to make better decisions—backed by real or synthetic data, and always grounded in truth.

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Interested in simulating pricing or demand scenarios for your next launch?
Contact DataDiggers today