Scaling Omnibus Across Product, Marketing & Strategy Teams

✅ Client Need: Cross-Team Speed + Consistency

A global brand first used Omnibus to validate a product concept. The success of that study created demand from other teams:

• Marketing wanted quick consumer feedback on campaign messaging.
• Strategy needed nationally representative data for planning decisions.
• Product continued using Omnibus for concept validation.

Leadership sought to standardize Omnibus across teams to improve speed, consistency, and cost-efficiency.

💡 Our Solution: Expanding Omnibus Across Teams

The brand rolled Omnibus into multiple functions:

• Product Team → Tested concepts and features.
• Marketing Team → Validated campaign messaging.
• Strategy Team → Informed long-term planning with representative insights.

By centralizing Omnibus as a cross-departmental research tool, the brand created efficiency and consistency in decision-making.

⏱️ Execution: From Pilot to Enterprise-Wide Standard

Step 1: Omnibus piloted in one product test.
Step 2: Marketing adopted Omnibus for campaign validation.
Step 3: Strategy team added it to planning frameworks.
Step 4: Leadership made Omnibus part of the company’s research protocols.

📊 Results: Faster Decisions Across Teams

By expanding Omnibus across teams, the brand created a faster, more cost-efficient, and standardized research system.

🔍 Why This Case Matters

Scaling Omnibus across teams allows brands to:

• Centralize insights across product, marketing, and strategy
• Make faster, representative, and more confident decisions
• Reduce costs while accelerating research cycles

🧠 About DataDiggers

DataDiggers is a technology-first insights partner. With Omnibus, brands can scale nationally representative insights across teams — making it a standard for faster, smarter decision-making.

🚀 Ready to Scale Omnibus Across Your Organization?

See how Omnibus supports brands →