Running Parallel Ad Tests Across Markets: A Smart Approach

Client Profile‍

A global personal care brand preparing a major international product launch with three potential advertising concepts.

Challenge‍

Running traditional concept testing across 8 countries with 3 creative versions would have meant high costs, long timelines, and potential delays in go-to-market decisions.

Solution‍

The brand worked with DataDiggers to deploy a parallel testing strategy using a combination of:

• Syntheo for synthetic persona testing
• Modeliq for forecasting campaign outcomes
• Brainactive for live testing in priority regions

What They Achieved

• Simulated early reactions using Syntheo, bypassing low-IR segments
• Modeled campaign ROI scenarios with Modeliq to prioritize concepts
• Validated winners in key markets using Brainactive in under 72 hours

Results

• Saved 35% in research costs vs. traditional testing
• Chose the best-performing creative with confidence and speed
• Gained leadership approval weeks ahead of schedule

Client Quote

"Without these tools, we’d have had to delay launch or compromise on insights. DataDiggers helped us do neither."

Takeaway for You‍

Parallel testing doesn’t have to be expensive or time-consuming. With the right synthetic and live-data mix, you can test more — and better.

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👉 Let’s talk testing → Schedule a strategy call