Inside a Successful Client Project: Methods and Results

Client Profile: A multinational Fast-Moving Consumer Goods (FMCG) brand preparing to launch a new beverage product across Europe and Southeast Asia.

Challenge: The brand needed to quickly validate product-market fit across diverse regions — while avoiding delays from traditional recruitment, low-incidence rates, and long fieldwork timelines. With limited time to iterate before launch, the client required:

• Access to reliable consumer feedback in 10+ countries
• Rapid simulation of potential campaign outcomes
• Predictive insight into demographic and regional performance

Solution: The client partnered with DataDiggers to streamline their research across 3 key pillars:

1. Global Feasibility and Real-Time Fielding with Brainactive

• Instant access to verified respondents in 12 markets
• Localized screening and demographic targeting
• Real-time dashboard for team-wide visibility

Using Brainactive, the client launched the first wave of surveys within 48 hours — without depending on legacy panel providers or custom scripting delays.

2. Synthetic Persona Testing with Syntheo

• Simulated hard-to-reach audiences (e.g., younger demographics in rural areas)
• Evaluated early-stage reactions to brand messaging and packaging options
• Generated feedback even in low-response environments

Syntheo allowed the client to validate multiple creative angles before final production, all without needing to recruit live participants at every iteration.

3. Scenario Modeling with Modeliq and Correlix

• Modeled campaign outcomes across regions
• Predicted risks based on historical product data + synthetic augmentations
• Quantified confidence levels for go-to-market decision-making

Modeliq and Correlix enabled the research and marketing teams to present a data-backed forecast to leadership, resulting in faster signoff and reduced internal friction.

Results:

• Time-to-insight reduced by 60% compared to previous launches
• Increased confidence in regional messaging through synthetic testing
• Optimized campaign rollout with predictive scenario planning

Client Quote:

"We were able to move from testing to market-ready decisions in record time — without sacrificing data quality or team alignment. DataDiggers gave us the speed, scale, and strategic support we needed."

Takeaway for You: If you're working on a multi-market launch and need to accelerate insight while managing cost and complexity, DataDiggers offers the modern toolkit to get you there — faster and smarter.

‍

👉 Want to explore what this could look like for your brand? Book a consultation!