How Simulated Feedback Strengthened a Winning Pitch

✅ Client Need: Winning Over a New Client

A mid-sized agency was competing for a new account. Their challenge: the client wanted proof that campaign concepts would resonate with a specific audience segment, but timelines were too tight for traditional consumer testing.

The agency needed a way to show credible, data-driven insights fast — to strengthen their pitch and stand out from competitors.

💡 Our Solution: Syntheo for Simulated Feedback

The agency used Syntheo to generate synthetic personas that mirrored the target segment, then tested campaign concepts virtually.

• Synthetic Persona Generation
  Personas built from real demographic, attitudinal, and behavioral data.
• Simulated Testing
  Concepts tested against these personas, producing simulated feedback and performance indicators.
• Rapid Insights
  All results generated in just 3 days, in time for the final pitch presentation.
• Compelling Storytelling
  Agency delivered the pitch with simulated consumer reactions included in the deck — adding credibility.

⏱️ Execution: From Pitch Brief to Data-Backed Insights

Day 1: Target segments identified, synthetic personas created in Syntheo.
Day 2: Campaign concepts tested with the personas.
Day 3: Simulated feedback reports delivered, showing relative performance.
Day 4: Pitch deck updated with data-backed recommendations.

📊 Results: A Stronger Pitch That Won the Client

By combining creativity with data-backed validation, the agency strengthened its pitch and secured the client.

🔍 Why This Case Matters

Agencies are under pressure to prove ideas will work — often before launch. With Syntheo, agencies can:

• Simulate realistic consumer feedback fast
• Differentiate pitches with data-driven evidence
• Win more clients by combining creative + insights

🧠 About DataDiggers

DataDiggers is a technology-first insights partner. With Syntheo, agencies gain the ability to create synthetic personas, test ideas virtually, and add consumer credibility to their pitches — without the delay of traditional testing.

🚀 Ready to Win More Clients with Syntheo?

See how Syntheo supports agencies →

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