How One Agency Made Omnibus a Go-To Tool Across Accounts

✅ Client Need: Standardizing Fast Insights Across Accounts

An agency piloted Omnibus to validate messaging for a single client. The results were so strong that leadership decided to roll it out across multiple accounts.

The goal: make Omnibus a go-to solution for faster, representative insights portfolio-wide.

💡 Our Solution: Scaling Omnibus Across Clients

The agency integrated Omnibus as part of its standard client toolkit.

• Cross-Account Adoption
  Applied Omnibus for product testing, messaging validation, and concept checks.
• Reusable Workflows
  Agency teams streamlined question design and analysis.
• Faster Deliverables
  Insights delivered in days instead of weeks.
• Cost Efficiency
  Clients benefited from shared Omnibus waves at lower cost.

⏱️ Execution: From Pilot to Standard Practice

Step 1: Initial success with one client campaign.
Step 2: Rolled out Omnibus across three additional accounts.
Step 3: Created standardized workflows for insights teams.
Step 4: Omnibus now used as a go-to research tool across multiple accounts.

📊 Results: Faster Insights Across the Portfolio

By scaling Omnibus, the agency delivered faster, cost-efficient insights consistently — strengthening client trust across accounts.

🔍 Why This Case Matters

Agencies can gain a portfolio-wide edge with Omnibus by:

• Standardizing a fast, reliable research method
• Delivering insights in days, not weeks
• Strengthening client partnerships with efficiency + reliability

🧠 About DataDiggers

DataDiggers is a technology-first insights partner. With Omnibus, agencies can scale fast, nationally representative insights across multiple accounts — creating stronger client relationships.

🚀 Ready to Scale Omnibus Across Clients?

See how Omnibus supports agencies →