How a Leading Brand Launched Faster with Brainactive and Syntheo

Background

A global consumer brand preparing for the launch of a new personal care product needed to test early-stage concepts in multiple countries, fast. Traditional methods had proven too slow and expensive for the timelines required. The brand was seeking a faster, scalable solution with data reliability across diverse markets.

Challenge

• Validate product-market fit across 7 international markets
• Achieve insights within a 72-hour window
• Ensure high-quality responses with no fraud or bias
• Simulate difficult-to-reach audiences early in the process

The DataDiggers Solution

The client used Brainactive, DataDiggers’ self-service survey platform, to field real-time surveys across seven countries. With over 250 million verified respondents and deep profiling tools, they could quickly target the right segments.

To complement the fieldwork, Syntheo was deployed to simulate early-stage audience reactions in markets where incidence rates were low or difficult to reach.

Key Tools Used:

• Brainactive: Instant feasibility, real-time dashboards, fraud-prevention systems
• Syntheo: AI-powered synthetic personas for simulation
• Support Add-on: Expert validation of questionnaire design and sample plan

Results

• Turnaround time: 48 hours from brief to dashboard delivery
• Reach: 7 countries, 2,100+ validated responses
• Cost savings: ~30% compared to traditional panel sourcing
• Decision speed: Go/no-go decision made 3 days ahead of schedule

Client Testimonial

“We had used traditional fieldwork before, but the speed and reliability with DataDiggers made a huge difference. With Brainactive and Syntheo, we launched with confidence in every market.”

— Global Insights Manager, Global Consumer Brand

Why It Worked

This project highlights the power of combining high-integrity real respondents (via Brainactive) with next-gen simulation (via Syntheo). Together, they deliver agile, affordable, and decision-ready insights — critical for brands moving fast.

🟢 Ready to See What’s Possible?

Whether you're a brand testing early concepts or an agency needing fieldwork on short timelines, DataDiggers' tools can make the difference.

📞 Book a demo or explore our solutions today.