How a Global Brand Tested Multiple Product Ideas in Just One Week

✅ Client Need: Fast Validation Before Go-to-Market

A global consumer brand faced a critical decision: three new product concepts were on the table, but only one would move to launch.

The challenge? Leadership needed validated consumer feedback within a week to greenlight production. Traditional research timelines would have delayed the launch and risked losing market momentum.

💡 Our Solution: MyVoice for Speed and Quality

The brand turned to DataDiggers’ MyVoice — our proprietary panel of 2M+ vetted respondents across 30+ markets.

• Feasibility in Under 1 Hour
  Instant validation that target segments could be reached across multiple countries.
• Fast, Clean Data
  Surveys launched the same day, with built-in fraud detection (IP tracking, geo-verification, digital fingerprinting) to guarantee quality.
• Market-Level Precision
  Carefully profiled respondents delivered actionable insights segmented by demographics, behaviors, and purchase intent.

⏱️ Execution: From Brief to Decision in Days

Day 1:

• Feasibility confirmed within an hour.
• Survey finalized and launched the same day.

Days 2–5:

• Real-time data collection monitored via the MyVoice dashboard.
• Fraudulent or low-quality responses automatically flagged and replaced.

Day 6–7:

• Final dataset delivered with cross-market comparisons and concept performance ranking.
• Clear go-to-market recommendation provided.

📊 Results: Confident Go-to-Market in Record Time

The brand validated its strongest product idea, moved forward with confidence, and stayed on schedule for launch.

🔍 Why This Case Matters

For brand teams, the pressure to make quick, high-stakes decisions is greater than ever. This case shows how MyVoice helps brands:

• Test multiple concepts in parallel without delays
• Rely on clean, fraud-free data for confident decision-making
• Stay agile in fast-moving markets

🧠 About DataDiggers

DataDiggers is a technology-driven market research agency offering fast, accurate, and globally scalable insights. With MyVoice, brands gain rapid access to reliable consumer feedback, enabling faster innovation cycles and stronger go-to-market strategies.

Whether it’s testing concepts, validating campaigns, or running multi-country studies, DataDiggers delivers insights at the speed business demands.

🚀 Ready to Test Your Next Idea with Confidence?

Request a fast feasibility check →

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