How a Fast-growing Consumer Goods Brand Accelerated Research Delivery and ROI with DataDiggers

✅ Client Need: Speed Up Insights Across Global Campaigns

A fast-growing consumer goods brand, needed to accelerate product and campaign testing across its top 10 markets. The internal insights team was limited in capacity, and outsourcing full-service studies was proving too slow and costly.

The brand required a faster, more flexible approach—one that still delivered quality insights and upheld internal data privacy standards.

💡 Our Solution: Integrated Self-Serve & Predictive Insights

Rapid Global Research with BrainactiveUsing Brainactive, they launched multilingual concept tests and campaign surveys in under 48 hours. The platform handled translations, fraud prevention, and respondent targeting using deeply profiled panels.

Message Modeling via SyntheoSyntheo simulations helped test multiple ad variations before fieldwork, improving the final message set and reducing survey fatigue. AI-based personas provided predictive reactions in key target segments.

Real-Time Dashboards via ModeliqWith Modeliq, stakeholders tracked performance in real-time. Insights could be segmented by country, demo, or message theme—all accessible via interactive dashboards instead of static decks.

⏱️ Execution: Streamlined Workflow in Under 1 Week

The brand ran weekly concept sprints. By centralizing projects on DataDiggers platforms, their team cut reliance on external vendors and empowered local markets with self-serve access to insights.

📊 Results: Faster Research, Smarter Decisions

🔍 Why This Case Matters

This proves how internal insights teams can move faster, improve campaign effectiveness, and stay fully compliant without scaling their research headcount. By using Brainactive for agile research, Syntheo for pre-validation, and Modeliq for live reporting, the brand gained a measurable edge in speed and ROI.

All research was conducted under ISO and GDPR standards, with full transparency around both respondent data and AI-modeling logic.

🧠 About DataDiggers

DataDiggers is a technology-led research partner helping brands unlock insights at scale. With Brainactive, Syntheo, Modeliq, and Correlix, we deliver precision and performance across global markets.

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