testing product ideas
accelerating decision-making
saving costs
A consumer brand needed to test multiple product concepts quickly. Traditional panel services were too slow and costly for the pace of their innovation cycle.
The brand needed a DIY platform to accelerate validation while ensuring data integrity.
The brand adopted Brainactive, DataDiggersβ AI-powered DIY platform, to validate product ideas:
Day 1: Brand built surveys for 5 product concepts in Brainactive.
Day 2β4: Surveys launched and data collected.
Day 5: Results analyzed with AI-powered reporting.
Day 6: Leadership reviewed insights to prioritize top product ideas.
By using Brainactive, the brand validated 5 product ideas in under a week β accelerating its innovation cycle and reducing costs.
For brands, innovation speed can be a competitive edge. With Brainactive, they can:
DataDiggers is a technology-first insights partner. With Brainactive, brands move beyond traditional panel services to DIY research β delivering faster, cost-efficient, and scalable insights.