How a Brand Validated 5 Product Ideas in Under a Week with Brainactive

December 16, 2025

3 minutes

Written by

DataDiggers

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testing product ideas

accelerating decision-making

saving costs

βœ… Client Need: Faster Concept Validation

A consumer brand needed to test multiple product concepts quickly. Traditional panel services were too slow and costly for the pace of their innovation cycle.

The brand needed a DIY platform to accelerate validation while ensuring data integrity.

πŸ’‘ Our Solution: Brainactive for DIY Product Testing

The brand adopted Brainactive, DataDiggers’ AI-powered DIY platform, to validate product ideas:

  • Rapid Survey Creation
    AI-assisted design enabled fast setup.
  • Massive Reach
    Access to 250M+ consumers in 100+ countries.
  • Fast Turnaround
    Surveys launched and results delivered in less than a week.
  • Reliable Insights
    Nationally representative data to support confident decisions.

⏱️ Execution: From Concepts to Insights in Days

Day 1: Brand built surveys for 5 product concepts in Brainactive.
Day 2–4: Surveys launched and data collected.
Day 5: Results analyzed with AI-powered reporting.
Day 6: Leadership reviewed insights to prioritize top product ideas.

πŸ“Š Results: Faster Testing, Better Decisions

By using Brainactive, the brand validated 5 product ideas in under a week β€” accelerating its innovation cycle and reducing costs.

πŸ” Why This Case Matters

For brands, innovation speed can be a competitive edge. With Brainactive, they can:

  • Test multiple ideas quickly
  • Access large, representative audiences instantly
  • Make faster, more confident product decisions

🧠 About DataDiggers

DataDiggers is a technology-first insights partner. With Brainactive, brands move beyond traditional panel services to DIY research β€” delivering faster, cost-efficient, and scalable insights.

πŸš€ Ready to Test Ideas Faster with Brainactive?

See how Brainactive supports brands β†’

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