How a Brand Unified Marketing & Insights with Brainactive Team

✅ Client Need: Breaking Silos Between Teams

A global brand relied on Brainactive Plus to run studies faster and more affordably. But as more departments began using the platform, silos emerged: marketing and insights teams were running projects separately, duplicating efforts and slowing decisions.

The brand needed a solution to align teams, streamline workflows, and accelerate collaboration.

💡 Our Solution: Brainactive Team for Cross-Department Collaboration

The brand upgraded to Brainactive Team, unlocking collaboration features that unified marketing and insights into one coordinated workflow.

• Multi-User Access
  Both teams could log in simultaneously and share project ownership.
• Shared Dashboards
  One view of all ongoing projects reduced duplication and gave leadership visibility.
• Aligned Workflows
  Marketing and insights worked in tandem — marketing shaped campaign tests, insights optimized methodology.
• Priority Support
  Enhanced support ensured projects moved forward smoothly, even under tight deadlines.

⏱️ Execution: From Silos to Seamless Collaboration

Day 1:

• Upgraded to Brainactive Team with access for both marketing and insights.
• Accounts configured with shared dashboards.

Days 2–4:

• Joint survey design: marketing provided campaign stimuli, insights optimized questions.
• Parallel monitoring ensured quotas were filled efficiently.

Day 5–7:

• Final results consolidated into one shared report.
• Leadership received an aligned, data-driven recommendation for campaign rollout.

📊 Results: Faster, Aligned Decisions

By upgrading to Team, the brand eliminated silos, reduced duplication, and made faster, more confident go-to-market decisions.

🔍 Why This Case Matters

For brands, siloed research creates delays and confusion. With Brainactive Team, companies can:

• Unite departments under one platform
• Speed up decision-making with shared visibility
• Ensure leadership gets aligned, trustworthy insights

🧠 About DataDiggers

DataDiggers is a technology-first market research agency delivering fast, accurate, and scalable insights. With Brainactive Team, brands empower multiple departments to collaborate seamlessly, scale projects, and move faster together.

From campaign testing to product validation, Brainactive Team turns research into a truly unified function.

🚀 Ready to Move Faster Together?

See how Brainactive Team supports brands →

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