How a Brand Unified Insights, R&D & Marketing with Syntheo

✅ Client Need: Faster Innovation Across Teams

A global brand was using Syntheo in its insights department to test early-stage concepts. But as demand grew, R&D and marketing teams also needed a way to validate new product ideas and campaign concepts faster.

The challenge: running parallel tests across teams without creating silos, delays, or duplication.

💡 Our Solution: Expanding Syntheo Across Innovation Teams

The brand scaled its use of Syntheo to cover insights, R&D, and marketing, making it a shared innovation resource.

• Synthetic Personas at Scale
  Teams created and shared persona libraries for early-stage concept testing.
• Cross-Department Access
  R&D tested product ideas, insights validated methodologies, and marketing simulated campaign resonance.
• Faster Iteration
  Concepts were tested virtually in days, helping teams refine before consumer launch.
• Consistent Standards
  Shared dashboards ensured teams aligned on the same feedback, preventing duplication.

⏱️ Execution: From One Department to Cross-Functional Use

Step 1: Insights team piloted Syntheo for early-stage concept validation.
Step 2: R&D onboarded, using synthetic personas to test product prototypes.
Step 3: Marketing joined, simulating campaign reactions across synthetic audiences.
Step 4: Shared dashboards connected results across all three teams.

📊 Results: Faster, Aligned Innovation

The brand unified insights, R&D, and marketing under one innovation workflow — reducing time to decision and accelerating go-to-market readiness.

🔍 Why This Case Matters

Scaling Syntheo across teams helps brands:

• Align insights, R&D, and marketing under one platform
• Validate more ideas faster with synthetic personas
• Accelerate innovation and reduce wasted development cycles

🧠 About DataDiggers

DataDiggers is a technology-first insights partner. With Syntheo, brands can simulate realistic consumer feedback at the earliest stages — empowering multiple departments to move faster, together.

🚀 Ready to Expand Syntheo Across Your Innovation Teams?

See how Syntheo supports brands →