How a Brand Tested Product Concepts in Days with Omnibus

✅ Client Need: Faster Product Concept Testing

A global brand was exploring new product concepts but faced a familiar challenge: traditional research timelines of weeks didn’t align with leadership’s compressed decision cycles.

They needed nationally representative insights in days, not weeks.

💡 Our Solution: Omnibus for Quick Concept Testing

The brand used Omnibus, DataDiggers’ fast, cost-efficient solution, to validate product concepts.

• Rapid Fielding
  Questions added to an ongoing national survey wave.
• Representative Data
  Results statistically balanced for national populations.
• Fast Turnaround
  Insights delivered in under a week.
• Decision Confidence
  Leadership gained robust evidence to move forward quickly.

⏱️ Execution: From Concept to Insight in Days

Day 1: Brand submitted product concept questions.
Day 2–3: Omnibus fielded to a national sample.
Day 4–5: Results compiled and shared with insights team.
Day 6: Leadership aligned on next steps with validated data.

📊 Results: Faster Decisions, Stronger Outcomes

The brand accelerated its decision-making by leveraging fast, representative insights from Omnibus.

🔍 Why This Case Matters

For brands, speed and confidence are critical. With Omnibus, they can:

• Test product concepts in days
• Gain representative insights without the cost of a full custom study
• Make quicker, more confident business decisions

🧠 About DataDiggers

DataDiggers is a technology-first insights partner. With Omnibus, brands get fast, cost-efficient, nationally representative insights — enabling quicker, smarter innovation cycles.

🚀 Ready to Make Quicker Decisions with Omnibus?

See how Omnibus supports brands →