How a Brand Expanded Modeliq Across Insights, R&D & Marketing

✅ Client Need: From Insights to Enterprise-Wide Strategy

A global brand’s insights team first used Modeliq to forecast outcomes of a new campaign. The results impressed leadership — but they saw an even bigger opportunity:

• R&D teams wanted to model adoption curves for new product launches.
• Marketing teams needed to simulate campaign outcomes and budget trade-offs.

The brand wanted to scale Modeliq across departments to create a unified approach to scenario forecasting.

💡 Our Solution: Expanding Modeliq Across Functions

The brand expanded Modeliq licenses to insights, R&D, and marketing, making forecasting part of the core decision-making process.

• Cross-Department Forecasting
  Insights, R&D, and marketing all worked within Modeliq, each applying scenarios to their domain.
• Unified Dashboards
  Shared forecasting outputs aligned teams on a single view of the future.
• Faster Iteration
  Scenarios were run in days, helping teams refine strategies before go-to-market.
• Enterprise-Grade Impact
  Executives received integrated forecasts combining consumer, product, and campaign perspectives.

⏱️ Execution: From Pilot to Enterprise Adoption

Step 1: Insights team tested campaign scenarios with Modeliq.
Step 2: R&D onboarded, simulating adoption curves for a new product line.
Step 3: Marketing joined, modeling campaign budget trade-offs across markets.
Step 4: Leadership used unified dashboards to align cross-functional strategies.

📊 Results: Faster, Aligned Decisions

The brand scaled Modeliq beyond insights into R&D and marketing, aligning functions and enabling faster, more confident strategies.

‍🔍 Why This Case Matters

When scaled across departments, Modeliq empowers brands to:

• Align insights, R&D, and marketing around one forecasting system
• Simulate multiple “what-if” scenarios in days
• Deliver strategies that are faster, smarter, and more unified

🧠 About DataDiggers

DataDiggers is a technology-first insights partner. With Modeliq, brands forecast adoption, model campaign outcomes, and align strategies across functions — accelerating innovation and reducing risk.

🚀 Ready to Scale Modeliq Across Your Organization?

See how Modeliq supports brands →