How a Brand De-Risked Early-Stage Concepts with Syntheo

✅ Client Need: Early Confidence Without Heavy Costs

A global brand wanted to test new product ideas in the earliest stages of development. Traditional research methods were:

• Too costly for ideas that might not advance.
• Too slow for the speed of internal innovation cycles.

The brand needed a way to filter early-stage ideas quickly — ensuring only the strongest moved forward into full research.

💡 Our Solution: Early Modeling with Syntheo

The brand adopted Syntheo, DataDiggers’ synthetic persona solution, to simulate early consumer reactions.

• Synthetic Personas at Scale
  Created representative personas for testing product ideas.
• Rapid Iteration
  Allowed quick feedback cycles without recruiting real respondents.
• Cost Efficiency
  Enabled testing of multiple concepts at a fraction of traditional costs.
• Confidence Boost
  Gave leadership clarity on which ideas merited further investment.

⏱️ Execution: From Ideas to Insights in Days

Step 1: Brand input 5 product concepts into Syntheo.
Step 2: Synthetic personas modeled reactions to each concept.
Step 3: Low-potential ideas eliminated quickly.
Step 4: Top-performing concepts advanced to full-scale consumer research.

📊 Results: Reduced Risk, Faster Progress

By using Syntheo, the brand reduced risk and saved resources — advancing only the strongest product ideas into further development.

🔍 Why This Case Matters

For brands, not every idea deserves a full study. With Syntheo, they can:

• Test early concepts quickly and affordably
• Reduce risk before costly research and development
• Build confidence in the innovation pipeline

🧠 About DataDiggers

DataDiggers is a technology-first insights partner. With Syntheo, brands can de-risk early-stage concepts using synthetic personas — ensuring smarter, faster innovation decisions.

🚀 Ready to De-Risk Your Next Concept?

See how Syntheo supports brands

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