How a Brand Built a Full Insights System with Syntheo, Brainactive & Correlix

✅ Client Need: From One Tool to a System

A global brand had been using Syntheo to validate early-stage concepts with synthetic personas. But as innovation cycles accelerated, leadership needed:

• Faster ways to validate ideas beyond synthetic testing.
• Real consumer input to balance early persona simulations.
• Bias correction and augmentation to scale insights across multiple markets.

They wanted to build a connected insights system rather than rely on siloed tools.

💡 Our Solution: Expanding into the DataDiggers Ecosystem

The brand combined three solutions to create a full insights system:

• Syntheo → Simulated feedback from synthetic personas for hard-to-reach segments.
• Brainactive → Agile consumer surveys for real-world validation at scale.
• Correlix → Synthetic data generation for bias correction and dataset augmentation.

Together, these solutions gave the brand speed, scale, and reliability.

⏱️ Execution: From Personas to Full System

Step 1: Syntheo used to simulate feedback from synthetic personas for early-stage innovation concepts.
Step 2: Brainactive deployed to validate the top concepts with real consumers across multiple markets.
Step 3: Correlix used to augment datasets, correct bias, and expand insights at scale.
Step 4: Combined results delivered to leadership as a unified, system-level report.

📊 Results: Speed, Scale, Confidence

The brand went from siloed testing to a full insights system, accelerating innovation while improving confidence in decisions.

🔍 Why This Case Matters

For brands, speed without reliability is risky. This case shows how expanding Syntheo into a system with Brainactive and Correlix enables:

• Early-stage validation with synthetic personas
• Real-world confirmation with agile surveys
• Bias-free scaling with synthetic data augmentation

🧠 About DataDiggers

DataDiggers is a technology-first insights partner. Our connected ecosystem — including Syntheo, Brainactive, Correlix, and more — helps brands build full insights systems that combine speed, scalability, and quality.

🚀 Ready to Build Your Full Insights System?

See how DataDiggers connects Syntheo, Brainactive & Correlix

‍