From Silos to Synergy: How a Brand Unified Research Across Departments

✅ Client Need: Breaking Department Silos

A multinational brand had adopted Brainactive Enterprise in its insights team. But soon, demand grew from marketing, R&D, and product teams, all of whom needed rapid research to support launches and campaigns.

The challenge: multiple departments were running projects independently, leading to duplicated work, inconsistent standards, and misaligned recommendations.

💡 Our Solution: Expanding Enterprise Across Departments

The brand expanded its Enterprise plan to give multiple departments access under one coordinated environment.

• Cross-Department Access
  Marketing, R&D, product, and insights teams worked together on the same platform.
• Shared Dashboards
  All stakeholders had real-time visibility into projects, ensuring alignment and eliminating duplication.
• Global Scalability
  Studies were launched in parallel across multiple countries with enterprise-grade fraud detection (IP checks, geo-verification, digital fingerprinting).
• Tailored Reporting
  Custom reporting views delivered leadership-ready insights for each department while drawing from a single source of truth.

⏱️ Execution: From Silos to Enterprise-Wide Collaboration

Week 1:

• Expanded Enterprise licenses rolled out to marketing, R&D, and product teams.
• Shared governance and template libraries set up.

Week 2–3:

• Departments collaborated on campaign concept tests and product validation studies.
• Shared dashboards gave executives visibility across functions.

Week 4:

• Leadership received a unified, cross-department report consolidating campaign, product, and insights perspectives.

📊 Results: Aligned Decisions at Global Scale

The brand eliminated silos, accelerated research timelines, and delivered more aligned go-to-market decisions across departments.

🔍 Why This Case Matters

For global brands, research silos can delay decisions and waste resources. Expanding Brainactive Enterprise across departments ensures:

• Shared visibility across marketing, R&D, product, and insights
• Faster decisions based on one consistent dataset
• Stronger alignment at the leadership level

🧠 About DataDiggers

DataDiggers is a technology-first insights partner delivering fast, accurate, and scalable research solutions. With Brainactive Enterprise, brands unlock cross-department collaboration, global scalability, and enterprise-grade support — turning research into a unified growth driver.

🚀 Ready to Expand Enterprise Across Your Organization?

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