From Reactive to Predictive Insights with Modeliq Forecasting

The Challenge: Strategic Blind Spots in an Uncertain Market

A global CPG (consumer packaged goods) brand approached DataDiggers with a familiar pain point: despite having access to traditional market research, they were still making key decisions reactively. Their existing data gave them a snapshot of the past, not a window into the future.

With consumer behaviors shifting rapidly post-pandemic, inflation influencing purchasing power, and new competitors emerging from unexpected sectors, the brand needed more than just descriptive insights. They required predictive intelligence to:

• Anticipate customer preferences six months ahead
• Model the impact of pricing adjustments
• Test new product concepts before committing to production
• Reduce the risk of launching in new markets

Traditional research methods were too slow, too siloed, and too narrow to address these dynamic needs.

The Solution: Predictive Market Simulation with Modeliq

Enter Modeliq, DataDiggers’ synthetic forecasting engine for simulation, modeling, and scenario testing. Unlike legacy research tools that rely solely on past survey data, Modeliq creates dynamic, statistically sound simulations based on a blend of:

• Historical survey trends
• Synthetic insights from digital twins (via Syntheo)
• Machine learning models
• Real-world macro and microeconomic indicators

How We Applied Modeliq:

1. Scenario Mapping: Together with the client, we outlined five strategic scenarios, including price increases, SKU rationalization, packaging redesign, and expansion into two new geographies.
2. Synthetic Forecasting Models: Using Modeliq, we built predictive models that simulated consumer responses under each scenario — testing price sensitivity, willingness to try, and potential barriers.
3. Segment-Specific Forecasting: We applied persona-level modeling across segments (by region, age, income level, and purchase frequency) to predict granular responses under each scenario.
4. Outcome Prioritization: Through comparative dashboards, we visualized the most and least favorable business outcomes, backed by probability scores and confidence intervals.

The Results: Confidence in Strategic Decision-Making

In less than two weeks, the client moved from “we think this might work” to “we know this is our best move.” The Modeliq simulation enabled them to:

✅ Forecast a 12% uplift in sales for a product redesign scenario in Latin America
✅ Avoid an unprofitable product launch in Southeast Asia by identifying poor purchase intent early
✅ Choose the optimal pricing model that maximized both profit margin and consumer retention
✅ Gain board-level buy-in by supporting proposals with data-backed confidence scores

One marketing VP described it as “a crystal ball backed by math.”

Why It Worked: Advanced Logic, Realistic Data, Smart Simulation

Modeliq delivered impact because it combined three things that most tools don't:

🔹 Realistic Personas: Using Syntheo, we created synthetic respondents whose behaviors, motivations, and decision triggers mirrored real consumers — even in data-scarce geographies.

🔹 Scenario Depth: Unlike basic A/B testing, Modeliq simulated multi-variable interactions, such as how a price increase would interact with store availability, brand loyalty, and competitor promotions.

🔹 Speed to Insight: What would’ve taken 8–10 weeks via traditional methods was now done in 12 days — from data ingestion to simulation output to strategic action.

About Modeliq by DataDiggers

Modeliq is part of DataDiggers’ next-gen research suite, designed to move brands from reactive research to proactive planning. By simulating potential futures through synthetic insights, it empowers companies to:

• Validate assumptions
• Optimize go-to-market strategies
• Reduce risk in product development
• Forecast outcomes with speed and confidence

Whether you're refining your marketing strategy, testing new concepts, or exploring untapped markets, Modeliq lets you plan ahead — intelligently.

Explore the Future of Forecasting

If you're ready to go beyond “what happened” and discover “what’s next,” let’s talk. Modeliq gives you the foresight to make smarter moves, faster.

👉 Contact Us to learn more or schedule a demo of Modeliq.
👉 Discover Syntheo to see how AI personas help generate synthetic insights at scale.
👉 Visit Brainactive — our DIY research platform that powers real-time data collection globally.

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