From Personas to Forecasts — How One Agency Expanded with Syntheo + Modeliq

✅ Client Need: Beyond Validation, Toward Strategy

An agency had successfully used Syntheo to win pitches and validate early-stage concepts with synthetic personas.

But as clients asked tougher questions — “What if we launch in Market A before Market B?” … “How would demand shift if we adjust price?” — the agency needed to go beyond validation. They wanted to provide scenario-based answers.

💡 Our Solution: Expanding with Modeliq

The agency added Modeliq, DataDiggers’ forecasting engine, to complement Syntheo’s synthetic testing.

• Synthetic Personas (Syntheo)
  Provided early-stage validation when panels were hard to reach.
• Scenario Forecasting (Modeliq)
  Turned validated data into “what-if” models to simulate adoption, pricing, and positioning outcomes.
• Ecosystem Advantage
  Both tools worked seamlessly together, giving the agency faster turnaround and richer insights.

⏱️ Execution: From Concept to Forecast

Step 1: Early-stage concepts tested with synthetic personas in Syntheo.
Step 2: Results imported into Modeliq for scenario simulations.
Step 3: Forecasts generated on demand shifts, ROI trade-offs, and adoption curves.
Step 4: Insights presented to clients as both validated data + predictive scenarios.

📊 Results: A Stronger Strategic Partner

The agency transformed from a data supplier into a strategic partner — offering validation and foresight in the same deliverable.

🔍 Why This Case Matters

For agencies, winning and retaining clients means moving up the value chain. With Syntheo + Modeliq, agencies can:

• Validate early-stage ideas quickly
• Forecast multiple what-if scenarios
• Deliver strategic recommendations, not just data

🧠 About DataDiggers

DataDiggers is a technology-first insights partner. Our ecosystem — including Syntheo, Brainactive, and Modeliq — helps agencies evolve from delivering fast insights to shaping smarter client strategies.

🚀 Ready to Expand with Syntheo + Modeliq?

See how DataDiggers helps agencies scale →

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