De-Risking Creative Messaging Before Agency Production

How DataDiggers Used Syntheo to Simulate Tone-of-Voice Responses Across Buyer Types

Overview

In the high-stakes world of campaign development, launching the wrong message can be a costly mistake. A leading global consumer goods brand partnered with DataDiggers to de-risk their creative direction by simulating how different buyer types would respond to proposed messaging — before briefing their creative agency.

Using Syntheo, DataDiggers’ proprietary AI solution for persona-based synthetic insights, the brand tested tone-of-voice variations across multiple buyer segments. The result? Confident creative decisions grounded in nuanced insight — made weeks faster and at a fraction of the cost of traditional testing.

The Challenge

Creative waste is real.
Creative teams often go into production based on assumptions — or worse, opinions — about what “might” resonate. But real buyer reactions can differ dramatically across segments, especially in emotionally driven campaigns.

This brand needed to:

• Validate tone-of-voice options (friendly, authoritative, playful, serious) for a new sustainability-focused product line
• Understand segment-specific preferences across four key buyer types, each with distinct psychographic and behavioral profiles
• Gain directional insight within 48 hours to inform their agency brief

Traditional testing methods were too slow, too costly, or didn’t reach niche audience types in early-stage ideation.

The Solution: Simulating Segment-Specific Reactions with Syntheo

Enter Syntheo — DataDiggers’ AI-powered platform that generates credible synthetic insights using realistic digital personas modeled on real-world data.

Each persona used in this project was trained using:

• Psychographic traits (e.g., eco-consciousness, brand loyalty, emotional triggers)
• Communication style preferences
• Past purchasing behavior
• Demographic context and media exposure patterns

Buyer Personas Simulated

Syntheo simulated their natural-language reactions to four tone-of-voice scripts. For each message, personas evaluated clarity, emotional resonance, credibility, and call-to-action strength.

Results: Actionable Messaging Insights, Delivered Instantly

Within 24 hours, Syntheo delivered a structured response set with:

• Segment-level feedback summaries in natural language
• Quantitative sentiment ratings (positivity, authenticity, persuasiveness)
• Tone-of-voice alignment scores by persona

Key Learnings:

• The “authoritative” tone alienated the Eco Explorer segment, triggering perceptions of greenwashing.
• The “playful” version resonated strongly with Trendy Switchers but was deemed frivolous by Traditional Skeptics.
• A hybrid “friendly + credible” tone created the highest cross-segment alignment.
• Emotional keywords like “for a cleaner tomorrow” scored higher than “environmental performance” across all but one segment.

Outcome:

• The brand adopted a refined messaging framework that balanced emotional appeal with credibility.
• Their agency briefing included Syntheo-derived persona insights, saving weeks of iterative revisions.
• Subsequent live testing post-launch showed 35% higher message recall and 28% stronger brand sentiment than prior campaigns.

Why It Worked

Syntheo helped the client de-risk creative decisions through:

✅ Speed — Instant responses across multiple segments
✅ Depth — Rich qualitative reactions and tone analysis
✅ Scale — Simulations for niche personas that would be hard to reach otherwise
✅ Cost-Efficiency — No need for large-scale qualitative studies or slow focus groups
✅ Privacy & Compliance — 100% GDPR-compliant and privacy-preserving

About DataDiggers

DataDiggers is a technology-driven market research agency focused on delivering fast, reliable, and high-quality insights. With global proprietary panels, a robust AI-powered ecosystem, and cutting-edge data quality protocols, we help brands and agencies make confident decisions grounded in real — or synthetic — intelligence.

🧠 Use Syntheo for early-stage exploration and message testing
📊 Use Modeliq for scenario forecasting and campaign simulations
🔁 Use Correlix for bias correction and synthetic augmentation at scale

Explore what credible synthetic insights can do for your creative process.

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Interested in testing messaging before your next campaign?
Contact us to see how Syntheo can simulate your audience’s response — even before your agency writes the first line of copy.