Combining Syntheo + Panels for Stronger Client Insights

✅ Client Need: Early Insights + Reliable Validation

An agency was tasked with supporting a client on early-stage concept development. The challenge:

• Early modeling needed to move quickly, without high costs.
• Final validation still required robust data from real consumers.

The agency needed a way to combine fast iteration with trustworthy validation.

💡 Our Solution: Syntheo + MyVoice Integration

The agency combined Syntheo synthetic personas with the MyVoice proprietary panel:

• Syntheo for Early Modeling
  Generated synthetic personas to test concepts quickly at an early stage.
• Panel Validation with MyVoice
  Validated the most promising concepts with real respondents across 30+ countries.
• Integrated Workflow
  Early modeling sped up iteration, while panel validation delivered credibility.
• Faster, Smarter Deliverables
  Clients received insights faster without sacrificing quality.

⏱️ Execution: From Concept to Validation

Step 1: Early-stage concepts modeled using Syntheo synthetic personas.
Step 2: Weak ideas filtered out quickly.
Step 3: Stronger concepts tested with MyVoice panels for validation.
Step 4: Final recommendations delivered to client with confidence.

📊 Results: Faster Iteration, Stronger Insights

By combining Syntheo + Panels, the agency delivered fast iteration + robust validation, impressing the client and strengthening its role as a strategic partner.

🔍 Why This Case Matters

Agencies can gain an edge by blending synthetic modeling with panel validation:

• Iterate concepts faster with synthetic personas
• Validate decisions with real-world respondents
• Deliver stronger, more credible insights to clients

🧠 About DataDiggers

DataDiggers is a technology-first insights partner. Our ecosystem integrates Syntheo, MyVoice panels, and more — helping agencies deliver insights that are fast, reliable, and scalable.

🚀 Ready to Deliver Stronger Insights with Syntheo + Panels?

See how Syntheo + MyVoice support agencies →