Accelerating Product Validation with Syntheo

✅ Client Need: Faster Product Validation

A consumer brand had multiple product concepts in early development. Traditional testing would have required significant investment across all ideas — too costly and slow.

The brand needed a way to filter and prioritize concepts quickly, ensuring resources focused on the most promising ones.

💡 Our Solution: Syntheo for Early Concept Prioritization

The brand adopted Syntheo, DataDiggers’ synthetic persona solution, to accelerate validation:

• Synthetic Personas at Scale
  Simulated consumer reactions across key demographics.
• Rapid Elimination
  Weaker concepts filtered out early.
• Resource Optimization
  Budget and time focused only on top-performing concepts.
• Decision Confidence
  Leadership gained evidence-based clarity on next steps.

⏱️ Execution: From Concepts to Shortlist in Days

Step 1: Brand input 7 product ideas into Syntheo.
Step 2: Synthetic personas modeled feedback on all concepts.
Step 3: 3 weaker concepts discarded immediately.
Step 4: 4 shortlisted concepts advanced to full consumer testing.

📊 Results: Faster Validation, Smarter Investment

By using Syntheo, the brand accelerated validation, saving both time and budget while focusing on the right ideas.

🔍 Why This Case Matters

For brands, time and budget are critical. With Syntheo, they can:

• Narrow concepts quickly using synthetic personas
• Avoid overspending on weak ideas
• Accelerate validation while maintaining confidence

🧠 About DataDiggers

DataDiggers is a technology-first insights partner. With Syntheo, brands accelerate product validation using synthetic personas — moving faster while saving time and resources.

🚀 Ready to Accelerate Your Product Validation?

See how Syntheo supports brands →