Accelerating Product Testing with Omnibus

✅ Client Need: Faster Product Testing Timelines

A brand was preparing to test multiple product concepts but faced tight launch deadlines. Traditional survey timelines of weeks didn’t fit the decision-making window.

The brand needed a fast and reliable way to collect representative data in just a few days.

💡 Our Solution: Omnibus for Quick Product Testing

The brand turned to Omnibus, DataDiggers’ nationally representative survey solution.

• Rapid Testing
  Concepts included in a scheduled Omnibus wave.
• Representative Insights
  Results balanced for key demographics, ensuring reliability.
• Fast Turnaround
  Insights delivered in less than a week.
• Confident Decisions
  Leadership aligned on product priorities quickly.

⏱️ Execution: From Questions to Results in Days

Day 1: Brand submitted product testing questions.
Day 2–3: Omnibus survey fielded nationally.
Day 4–5: Results compiled and analyzed.
Day 6: Leadership reviewed insights and made go/no-go decisions.

📊 Results: Accelerated Testing, Confident Decisions

By using Omnibus, the brand cut testing timelines dramatically — making faster, evidence-based product decisions.

🔍 Why This Case Matters

For brands, speed to decision can make or break innovation cycles. With Omnibus, they can:

• Test multiple concepts in days
• Rely on nationally representative insights
• Accelerate time-to-market with confidence

🧠 About DataDiggers

DataDiggers is a technology-first insights partner. With Omnibus, brands get fast, cost-efficient, nationally representative insights — enabling quicker and smarter innovation decisions.

🚀 Ready to Accelerate Your Product Testing?

See how Omnibus supports brands →