Can AI Trained on Survey Panels Be Trusted in Market Research?

AI in market research

synthetic respondents

panel fatigue

Divakar Sharma

July 15, 2025

Survey panels aren't perfect. Here's why synthetic insights from AI might outperform models trained on flawed respondent data.

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Finding the Signal in the Noise Across Studies

Cristian Craciun

May 23, 2025

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How Consumer Decision-Making Has Evolved Post-COVID

George Ganea

May 22, 2025

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The Future of Research Operations (ResOps): What Market Research Agencies Must Know

Catalin Antonescu

May 21, 2025

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Using Generative AI to Improve Market Research Proposals & Reports

Divakar Sharma

May 20, 2025

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What Research Can (and Can’t) Predict in a Volatile World

Madalina Mirigel

May 19, 2025

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Co-Creation with Clients: A New Model for Agency-Client Work

Cristian Craciun

May 16, 2025

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Fusing Qual and Quant in a Unified Workflow: The Future of Smarter Research

Divakar Sharma

May 15, 2025

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Choosing the Right Research Stack: Tools + Talent

Daniel Dunose

May 14, 2025

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The Quality Crisis in Online Panels: What's Really Happening

George Ganea

May 13, 2025

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Of Researchers and Robots

Madalina Mirigel

May 12, 2025

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Integrating Behavioral, Social, and Primary Data: Toward a More Complete Understanding of People

Divakar Sharma

May 9, 2025

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Why Market Research is the Secret Weapon for Business Growth

Madalina Mirigel

May 8, 2025

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