Introducing Syntheo: Synthetic Personas for Hard-to-Reach Insights

Not all target audiences are easy to find.

In market research, some segments are simply out of reach — either because they’re too small, too specialized, too new, or too sensitive to engage through traditional means. You’ve likely faced these challenges:

• Rare disease patients or vulnerable communities
• Early adopters of pre-market technologies
• Affluent or C-suite professionals
• Rural or disconnected populations
• Segments restricted by cultural, legal, or logistical barriers

When respondents can’t be easily accessed — or don’t yet exist in measurable form — it doesn’t mean insights are out of reach. It means we need to think differently.

That’s where Syntheo comes in: an AI-powered engine that creates synthetic personas modeled on real-world behavior, to help you generate fast, credible insights from hard-to-reach audiences.

What Are Synthetic Personas?

Synthetic personas are AI-generated profiles that represent real-world individuals or audience segments, built using validated data patterns and simulated survey logic. They’re not fictional archetypes — they’re grounded in:

• Verified survey and behavioral data
• Machine learning trained on cross-market responses
• Contextual demographic, psychographic, and cultural indicators
• Response logic that mirrors real survey flow, from screener to exit

Each persona represents a realistic view of how someone in your target audience would think, respond, and decide — complete with open-end reasoning, scaled responses, and behavioral nuances.

When to Use Synthetic Personas

Syntheo is built for research environments where traditional fielding falls short. Use cases include:

🚀 Early-Stage Innovation

Test concepts, language, or positioning before your actual users exist.

🎯 Low-Incidence Segments

When real-world recruitment is inefficient or cost-prohibitive.

🌍 Emerging Markets

Where online access is inconsistent or cultural sensitivities prevent reliable sampling.

🧠 Pre-Feasibility Exploration

Simulate likely responses before launching a full-scale study.

🔐 Sensitive Populations

Reach ethically complex segments without real-world exposure or risk.

How It Works

Syntheo generates synthetic insights through a structured process:

1. Audience Modeling
   We define and simulate the profile using patterns from our proprietary MyVoice panel data and broader datasets.
2. Persona Generation
   AI creates realistic digital respondents — deeply profiled and behaviorally modeled.
3. Survey Simulation
   Your questionnaire is run against the personas, respecting logic, routing, and question formats.
4. Insight Delivery
   You receive a dataset with open/closed responses, dashboards, and persona profiles ready for analysis or presentation.

Built on Real Data, Backed by Smart Simulation

Syntheo is part of a broader synthetic insight ecosystem at DataDiggers. When your research needs to go beyond feasibility, we offer additional tools to scale and refine synthetic intelligence:

• Modeliq enables simulation, scenario testing, and forecasting. If you want to explore how personas would behave under different pricing models, branding treatments, or regional rollouts, Modeliq lets you compare scenarios side by side — without fielding delays.
• Correlix supports bias correction, data augmentation, and simulation at scale. It uses advanced statistical and machine learning models to generate high-integrity synthetic data that mirrors real-world behavior, while ensuring full privacy compliance and data quality integrity.

Together with Syntheo, Modeliq and Correlix provide a robust platform for smarter early-stage decision-making and deeper synthetic modeling — especially when speed, security, or access is an issue.

When Traditional Data Ends, Strategic Insight Begins

Synthetic personas aren’t a replacement for real respondents — they’re a strategic tool for hypothesis testing, simulation, and exploration, especially when other methods aren’t viable.

Clients using Syntheo have already leveraged it to:

• Validate early-stage product ideas before go-to-market
• Explore communication strategies in emerging markets
• Supplement traditional research with low-incidence personas
• Align internal stakeholders around data-driven audience models

When combined with real-world data, synthetic insights add confidence, flexibility, and foresight to any research strategy.

Why Choose DataDiggers?

At DataDiggers, we believe that innovation in research should be as rigorous as it is practical. Syntheo was built by researchers, for researchers — blending technical accuracy with contextual understanding.

It’s powered by the same principles that guide all our work: quality, transparency, and respect for the complexity of real-world behavior. And with complementary solutions like Brainactive, Modeliq, and Correlix, we provide a scalable system to explore ideas, simulate outcomes, and support confident decisions — no matter how complex your research challenge may be.

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Curious if Syntheo is right for your next study? Let’s talk.