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Oct 5, 2020
3 min

Living in the age of COVID-19 (Part 3)

As you already know, if you follow our articles and professional activity, in the last weeks we presented a series of questions...

2 views

Jul 21, 2020
4 min

The importance of consumer behavior

Wouldn't it be awesome for advertisers to learn just what causes their target audience to prefer a certain product over others?

19 views

May 25, 2020
4 min

Should companies use customer satisfaction surveys?

Customer Satisfaction (CSAT) is a measure used to quantify the degree to which a customer is pleased with a product, service or experience.

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Nov 18, 2019
4 min

Market experimentation

How do marketing managers know what forms of marketing activity are most likely to result in sales?

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