As you already know, if you follow our articles and professional activity, in the last weeks we presented a series of questions...

Wouldn't it be awesome for advertisers to learn just what causes their target audience to prefer a certain product over others?

Customer Satisfaction (CSAT) is a measure used to quantify the degree to which a customer is pleased with a product, service or experience.

How do marketing managers know what forms of marketing activity are most likely to result in sales?