There are a lot of people who, under normal circumstances, are reluctant to share their opinions with just anybody – often including...

Content marketing is getting a lot of attention in the marketing circles, as most of the world has moved into online/digital era and a...

A not uncommon and rather unfortunate situation encountered by market researchers is when the list of detailed research questions swells...

As the title says (and as everybody knows, obviously 🙂), Marketing Research is about taking pictures of consumers or, to be more...

Today we would like to continue our in depth analysis regarding our study on Vegetariansm & Veganism in Romania. If you would like to...

Since Veganuary has just ended, we used this month as a good opportunity to conduct a study on the popularity of a plant-based diet in...

Today, we would like to continue our deconstructed analysis regarding our study called "Pandemic's impact on people's lives". If you...

As you already know, if you follow our articles and professional activity, in the last weeks we presented a series of questions...

Wouldn't it be awesome for advertisers to learn just what causes their target audience to prefer a certain product over others?

Customer Satisfaction (CSAT) is a measure used to quantify the degree to which a customer is pleased with a product, service or experience.

How do marketing managers know what forms of marketing activity are most likely to result in sales?