FlorianOct 6, 20203 minLiving in the age of COVID-19 (Part 3)As you already know, if you follow our articles and professional activity, in the last weeks we presented a series of questions...
FlorianJul 21, 20204 minThe importance of consumer behavior Wouldn't it be awesome for advertisers to learn just what causes their target audience to prefer a certain product over others?
FlorianMay 26, 20204 minShould companies use customer satisfaction surveys?Customer Satisfaction (CSAT) is a measure used to quantify the degree to which a customer is pleased with a product, service or experience.
FlorianNov 19, 20194 minMarket experimentationHow do marketing managers know what forms of marketing activity are most likely to result in sales?