NeoPulse: Tracking the Pulse of Emerging Technologies in the U.S.

Why Emerging Tech Needs Better Data

In today’s fast-moving landscape, emerging technologies like Artificial Intelligence (AI), robotics, Virtual and Augmented Reality (VR/AR), 3D printing, and bio-integrated innovations are reshaping both consumer life and business strategy. Yet too often, decisions are based on hype rather than facts.

That’s where NeoPulse by DataDiggers comes in. Designed as a quarterly barometer, NeoPulse delivers consistent and verified insights into how Americans perceive, adopt, and trust new technologies. With a nationally representative sample of 1,000+ respondents, NeoPulse goes beyond one-off surveys to provide a reliable timeline of trends that innovation teams, policy makers, and marketing leaders can act on.

Unlike static reports, NeoPulse captures wave-over-wave changes, helping organizations identify adoption patterns early, spot resistance, and adapt strategies in real time. For companies betting on the future of technology, this means clarity, confidence, and competitive advantage.

Key Findings from the First Wave

The first NeoPulse wave (July 2025) offers a unique snapshot of AI adoption in the U.S. market. Here are some highlights:

• Awareness & usage: Over 80% of Americans have heard of AI, and 40% are already using AI tools. ChatGPT, Gemini, and Meta AI lead the pack.
• Barriers & drop-off: Among those who have never used AI, the top obstacle is a preference for human interaction. Former users often abandoned AI because of concerns over reliability, privacy, and ethics.
• Frequency & use cases: More than half of AI users engage with these tools several times per week, primarily for personal purposes, but also for work and learning. AI is becoming a serious competitor to traditional search engines—and even provides emotional support.
• Perceptions of impact: At the societal level, AI is seen as neutral at best, with worries about jobs, privacy, and human connection. On a personal level, however, Americans are slightly more optimistic about AI’s benefits.
• The decade ahead: A majority believe AI will continue to expand over the next 10 years, while one in three expects it to become truly ubiquitous.

These insights show a market divided between excitement and caution—a critical tension that businesses and institutions must navigate if they want to align products, policies, and communication with reality.

Why NeoPulse Matters for Your Organization

For anyone shaping the future—whether through product design, policy, or marketing—trustworthy, recurring data is not optional, it’s essential. NeoPulse offers:

• Credibility: Powered by MyVoice, DataDiggers’ proprietary global panel of 2+ million verified respondents, every response undergoes strict quality checks including geo-verification, digital fingerprinting, and AI-assisted validation.
• Actionability: With quarterly reports, raw data options, and tailored enterprise deliverables, NeoPulse equips you with the tools you need to track sentiment, benchmark progress, and anticipate barriers before they escalate.
• Future readiness: As new waves are released each quarter (January, April, July, October), subscribers gain a clear, continuous view of adoption trends, making strategic planning smoother and more data-driven.

At a time when tech hype can overshadow reality, NeoPulse ensures that your decisions are built on facts, not assumptions. If you’re a market research agency, an innovation team, a public institution, or a marketing leader, this is the intelligence you need to stay ahead.

"With NeoPulse, we provide a compass in a constantly changing market. We don’t rely on headlines or fleeting perceptions, but on rigorous and recurring data, so our clients can make truly informed strategic decisions,” said Daniel Dunose, CEO of DataDiggers Market Research.

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