Press Release
June 12, 2025
Leading digital market research agency DataDiggers is proud to announce the launch of Syntheo, a synthetic insights platform designed to help researchers simulate audience responses, test hypotheses, and explore hard-to-reach segments using advanced AI persona modeling.
With over a decade of experience in delivering high-quality insights from human respondents across the globe, DataDiggers developed Syntheo as a complementary solution to traditional market research - not a replacement. The platform uses large language models to generate synthetic survey responses based on detailed audience profiles, offering directional insights when speed, cost, or access make full-scale fieldwork challenging.
“Syntheo was born out of our clients’ need to move faster and explore earlier,” said Daniel Dunose, CEO at DataDiggers. “Whether it’s testing a new product concept, refining survey wording, or simulating how a niche group might respond, synthetic insights give teams a strategic head start.”
Synthetic insights are derived from simulated survey responses generated by AI personas — fictional profiles designed to mirror real-world behaviors, preferences, and demographics. These personas “answer” survey questions just like real participants would, using natural language and context-aware reasoning.
Syntheo leverages these capabilities to help researchers:
DataDiggers emphasizes that synthetic insights should not be treated as a substitute for traditional data collection. Rather, they serve as a thinking tool for early-stage exploration and hypothesis testing, helping research teams navigate projects with limited resources, compressed timelines, or data gaps.
“We’re not claiming synthetic data can replace real respondents,” added Catalin Antonescu, Executive VP, Operations. “But used responsibly, it enables smarter decisions, faster — and that’s something our clients increasingly need.”
Syntheo is available now as a service offering from DataDiggers and includes:
To learn more about how Syntheo can support your next research project, visit www.datadiggers-mr.com/syntheo or contact us at press@datadiggers-mr.com.
Founded in 2015, DataDiggers is a digital market research agency specializing in technology-driven insights solutions. With full research capabilities in over 65 countries, the company supports brands, agencies, and consultancies with fast, reliable, and high-quality data - now including synthetic insights through Syntheo.
Press Contact:
George Ganea
Senior Director, Marketing
press@datadiggers-mr.com
(+40) 770 794 874
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