How InsightLab Scaled Global Research Delivery with DataDiggers

✅ Client Need: Faster Delivery & Smarter Scaling

InsightLab, a full-service market research agency based in Amsterdam, needed to reduce the turnaround time of global research studies for its CPG and retail clients. Their traditional panel providers were too slow, internal analysts were overwhelmed, and maintaining ISO and GDPR standards while scaling was proving difficult.

💡 Our Solution: Speed, Simplicity & Smarter Analytics

Self-Serve Sampling via Brainactive‍

Enabled launch of multi-market surveys in <24 hours using pre-verified, fraud-checked respondents from MyVoice and other global sources. Targeting included deep profiling based on demographics, behaviors, and market criteria.

Automated Dashboards via Modeliq

‍Data visualization and cross-tab exports were fully automated, reducing internal workload and allowing stakeholders to view results instantly.

Predictive Analytics via Syntheo

‍Used AI modeling to forecast segment behavior and optimize research design—especially for brand tracking and segmentation studies.

⏱️ Execution: Scalable Research in Record Time

InsightLab adopted a streamlined research pipeline with Brainactive at its core:

• Set up projects and translations in-platform
• Target respondents using advanced screening logic
• Activate fraud prevention (GeoIP, digital fingerprinting, Research Defender)
• Visualize results in real time via Modeliq
• Apply Syntheo forecasting models to project outcomes

📊 Results: Measurable Efficiency & Growth

🔍 Why This Case Matters

This case shows how agencies like InsightLab can compete at scale while preserving quality. Brainactive’s operational efficiency, Modeliq’s stakeholder-ready dashboards, and Syntheo’s behavioral modeling provided the tools needed to reduce workload, accelerate delivery, and retain clients.

With ISO 20252:2019 certification and GDPR compliance, all insights were gathered under the highest standards of data integrity.

🧠 About DataDiggers

DataDiggers is a global, technology-driven market research agency trusted by leading brands and agencies. Our proprietary platforms—including Brainactive, Modeliq, Syntheo, and Correlix—help teams capture insights quickly, reliably, and at scale.

From advanced fraud prevention to synthetic modeling, we ensure every insight is both fast and future-proof.

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