Case Study: Testing Streaming Features in Product Sprints

Fast, Real-World and Synthetic Feedback for Agile Product Teams

Client:

A global video streaming platform serving over 200 million users across 40+ countries.

Challenge:

The client was in the middle of a rapid innovation cycle, working in two-week product sprints to roll out new platform features—from personalized viewing suggestions to enhanced parental controls and audio language preferences. However, internal UX and product teams faced a major challenge: validating each feature concept quickly enough to keep pace with development, especially when user feedback from niche audience segments was critical.

Objectives:

• Validate feature concepts within 72 hours
• Gather both quantitative feedback from actual users and qualitative reactions from synthetic personas for early-stage ideas
• Reach specific niche user groups (e.g., multilingual households, rural parents, Gen Z mobile-only viewers) cost-efficiently
• Ensure high data integrity across every sprint

🧠 The DataDiggers Solution

✅ Real Users via Brainactive

To meet the client’s sprint pace, we activated Brainactive, our end-to-end DIY research platform. With global reach and lightning-fast fielding, Brainactive enabled the client to launch a test, get high-quality responses within hours, and directly generate presentation-ready reports.

Targeting Precision:
Thanks to our MyVoice proprietary panels, we sourced verified users from 15+ key markets, filtered by platform usage (e.g., iOS vs. Android), language spoken at home, family status, and more.

Data Quality:
With Brainactive’s integration of IPQS, GeoIP, Research Defender, reCAPTCHA, and our AI-driven quality control engine, we ensured that only genuine, unique, and engaged users contributed to the insights. Poor-quality responses were automatically flagged and excluded in real time.

🤖 Synthetic Perspectives via Syntheo

For feature ideas still in conceptual phases—where real-world reactions were hard to predict—we used Syntheo, our AI-powered synthetic persona solution. Syntheo generated data-driven perspectives based on realistic digital personas that mirrored the client’s priority segments.

Use Case:
Before testing a "Multi-language Audio Toggle" feature, the team needed directional feedback from multilingual rural users—an expensive and time-consuming segment to recruit for traditional research.

Syntheo Simulation:
Syntheo simulated realistic reactions from multilingual parents in rural regions (e.g., bilingual Romanian-Hungarian families or Spanish-English speaking households in the US), offering credible early insights that informed the wording, design, and prioritization of the feature ahead of live testing.

🧪 Integration with Product Sprints

We built a customized sprint research template inside Brainactive that allowed the client's UX team to:

• Clone previous surveys for similar features
• Adapt targeting instantly
• View real-time dashboards by segment
• Export insights directly into JIRA tickets for each sprint team

This integration accelerated decision-making at every iteration, removing the need for external moderation or slow vendor coordination.

“Working with DataDiggers felt like having a full research team embedded into our sprint cycles. The combination of real-world data from Brainactive and early-stage validation from Syntheo saved us weeks and countless budget dollars.”
— Senior Product Manager, Streaming Client

💡 Why It Worked

• Speed Meets Accuracy: Brainactive’s global panels delivered same-day insights without compromising on data quality
• Synthetic Insights for Hard-to-Reach Segments: Syntheo simulated reactions from underrepresented users, unlocking early-stage validation before investment in live testing
• Tech-Enabled Workflow: Seamless integration with the client's sprint rhythm made insights part of the development process, not an afterthought
• Global & Local: Our reach across urban and rural, digital-savvy and tech-resistant populations brought real-world nuance to each sprint

🧩 Want to Test Features Fast and Smart?

Whether you're running agile sprints or rethinking your product roadmap, DataDiggers is your partner for faster, smarter, and scalable market research. Use Brainactive to access real users across the globe, and Syntheo to simulate hard-to-reach segments with credible digital personas. Add Modeliq and Correlix when you need modeling, forecasting, or bias correction at scale.

Let’s build better products together — with insights that sprint as fast as you do.

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