Case Study: How Brainactive Helps Legacy Market Research Agencies Improve Financial Performance by Reducing Operational Costs

Overview

Legacy market research agencies are facing unprecedented pressure to cut costs, increase efficiency, and deliver results faster — without compromising on data quality. Traditional models, heavily reliant on manual labor and time-consuming processes, are struggling to remain competitive in a rapidly digitizing industry.

Brainactive, the advanced DIY market research platform developed by DataDiggers, is helping these agencies not only survive but thrive by automating labor-intensive tasks and streamlining research operations end-to-end. This case study highlights how one such legacy agency reduced its operational costs by over 40% and significantly improved its profit margins by migrating its research workflows to Brainactive.

The Challenge

A mid-sized European research agency with over 20 years of industry presence faced growing cost pressures. Despite a strong client base and a reputation for quality, the agency was constrained by:

• A large full-time operations team handling questionnaire scripting, translation, data validation, and charting
• Long turnaround times (typically 10–14 days per project)
• Rising staff costs and inefficiencies tied to manual processes
• Inability to compete with faster, tech-enabled agencies in tenders

The leadership team needed a solution that would reduce costs while keeping their brand promise of high-quality insights intact.

The Solution: Brainactive’s Automation-Powered Workflow

The agency turned to Brainactive, DataDiggers’ AI-driven research platform, to overhaul its research execution model. With Brainy, the built-in intelligent assistant, and a suite of automation features, Brainactive replaced multiple manual functions with AI-powered efficiency.

Key Features Used:

• AI-Assisted Questionnaire Building: Brainy guided researchers in building logically sound and respondent-friendly questionnaires with real-time suggestions.
• Automated Logic Setup: Complex survey logic was configured instantly without scripting expertise.
• Instant Translations: Survey content was auto-translated into 18+ languages with context-aware accuracy.
• Real-Time Data Visualization: Live dashboards eliminated the need for post-fielding charting.
• Smart Filtering & Word Cloud Coding: Automated open-end analysis cut hours of manual work.

Additionally, Brainactive provided access to 250+ million verified participants across 100+ countries with built-in anti-fraud protections (via Research Defender, GeoIP, and deduplication), ensuring data quality was never compromised.

The Results

After three months of integrating Brainactive into its core operations, the agency saw measurable financial and operational improvements:

The team was able to reallocate senior staff to higher-value consulting roles, while junior positions focused more on quality assurance and final outputs, rather than repetitive execution tasks.

Expert Testimonial

“Brainactive completely transformed how we run research. We went from a slow, high-cost operation to a lean, tech-enabled agency without losing our edge in quality. It’s like having a full back office in one platform.”
— COO, European Market Research Agency

Why It Works

Brainactive enables legacy agencies to maintain their traditional strengths — deep research expertise, client relationships, and quality control — while embracing next-generation efficiencies:

• AI = Less Manual Work: From scripting to analysis, repetitive tasks are handled faster, more accurately, and without human fatigue.
• Fewer Staff, Same Output: By reducing reliance on manual labor, agencies cut payroll costs while delivering more projects simultaneously.
• Speed + Scale: Automation accelerates timelines, making smaller teams more scalable.

Conclusion

In a competitive landscape where speed, precision, and cost-efficiency are non-negotiable, Brainactive provides legacy research agencies with the technological edge they need to stay profitable and relevant. By cutting operational costs and enabling smarter resource allocation, Brainactive is not just a platform — it’s a business model upgrade. Reach out to us to learn more about Brainactive or have a demo.

About DataDiggers

DataDiggers is a technology-driven market research agency delivering fast, reliable, and high-quality insights through global proprietary panels and cutting-edge tools like Brainactive, Syntheo, Modeliq, and Correlix. Founded in 2015, DataDiggers serves brands and agencies worldwide with deep audience profiling, fraud prevention protocols, and compliance with the strictest international standards, including ISO 20252:2019 and GDPR.