Case Study: Accelerating Concept Testing Across 3 Countries in 72 Hours

How Brainactive and Syntheo delivered fast, cross-market insights without compromising quality

✅ Client Need: Rapid, Reliable Validation for a New Product Idea

A consumer goods brand approached DataDiggers with a time-sensitive challenge: test three new product concepts in Germany, Brazil, and Indonesia — with a 72-hour turnaround window. The objective? Collect consumer reactions and purchase intent across diverse demographics before an upcoming stakeholder meeting.

Traditional research methods were too slow. The brand needed a hybrid solution: real consumer feedback supplemented with AI-driven simulations to validate findings, fill gaps in hard-to-reach segments, and reduce the overall time-to-insight.

💡 Our Solution: Hybrid Testing with Brainactive + Syntheo

DataDiggers deployed a dual-pronged strategy:

1. Real Respondent Sampling via Brainactive
   
   • Used Brainactive, our proprietary AI-powered research platform, to launch targeted surveys in all 3 markets.
   • Accessed vetted participants through MyVoice, our global proprietary panel network, complemented by verified third-party sources.
   • Ensured deep profiling (demographics, lifestyle, shopping behaviors) for precision targeting.
2. Synthetic Persona Simulation via Syntheo
   
   • For subgroups where feasibility was limited (e.g., rural Brazil, Gen Z in Indonesia), we activated Syntheo, our AI-driven synthetic persona engine.
   • Generated realistic, privacy-safe insights based on behaviorally trained digital personas.
   • Ran cross-check simulations to verify how different psychographic segments would likely respond under varied contexts.

⏱️ Execution: From Survey Launch to Insights in Just 72 Hours

Day 1:

• Survey finalized and auto-translated using Brainactive’s built-in translation AI.
• Surveys launched simultaneously in all three countries.
• Fraud detection tools activated, including IPQS, GeoIP, digital fingerprinting, and Research Defender.

Day 2:

• Data collection monitored in real-time via the Brainactive dashboard.
• Quality checks automatically flagged and removed suspicious respondents (e.g., straight-liners, speeders).
• In parallel, Syntheo ran simulations for hard-to-reach audiences, incorporating market-specific behavioral cues and scenario modeling.

Day 3:

• Preliminary topline reports were auto-generated with real-time visualizations.
• Final delivery included:
  
  • Country-specific insights
  • Segment-level recommendations

Cross-source validation reports comparing real vs. synthetic data

The hybrid approach not only delivered actionable insights within 72 hours but also gave the client confidence in scenario-based forecasting — identifying which concept would resonate most consistently across markets and segments.

🔍 Why This Case Matters

This project showcased the power of combining Brainactive’s global, high-quality sampling with Syntheo’s smart synthetic simulation engine. Rather than relying solely on limited respondent pools, the client benefited from a full-spectrum view, including data from hard-to-reach segments traditionally overlooked in rapid testing.

It also demonstrated how synthetic data — when transparently used and properly modeled — can augment real research, not replace it. Our AI-driven checks, ISO-certified protocols, and GDPR-compliant framework ensured that all data, real or synthetic, upheld the highest standards of research integrity.

🧠 About DataDiggers

DataDiggers is a technology-driven market research agency offering fast, accurate, and globally scalable insights. Through Brainactive, our AI-powered DIY platform, and Syntheo, our synthetic persona solution, we help brands and agencies unlock faster innovation, sharper targeting, and deeper consumer understanding.

With a global panel network, industry-leading fraud prevention, and powerful modeling engines like Modeliq and Correlix, DataDiggers empowers smarter decisions — all grounded in data integrity, precision, and innovation.

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Ready to accelerate your next concept test?
Contact us to discover how our hybrid solutions can save time and unlock insights, even in the most complex markets.