Ethnography is a non-intrusive qualitative type of research and it basically means observation of social interactions, behavior and perceptions that occur within specific groups or communities of people in a certain timeframe. This kind of research aims to collect rich holistic insights of people’s views and actions, thus creating a clear picture of that particular group.
DataDiggers conducts ethnography studies in all the countries where we own proprietary online panels (Bulgaria, Croatia, Czech Republic, Greece, Hungary, Poland, Romania, Serbia, Slovakia and Turkey), as well as around the world via carefully chosen local partners.
Depending on client’s requirements we can either handle the full process through a carefully selected network of suppliers that have experienced local staff in the countries of field or we can just run the fieldwork and deliver raw data to client who will do the analysis with own experts. Either way, we always offer a free proofing of the study materials through native speakers of all local languages, to make sure client’s original objectives are not missed due to poor translation.
We employ several methods to ensure best quality for the data collected in ethnography projects:
- Apart from the project manager that is in permanent contact with client, two senior level local supervisors work on each project, ensuring backup throughout the project and availability of a knowledgeable contact at all times
- Project materials are proofed for translation by native speakers of each language, to make sure that client’s original goals are not missed due to poor translation
- Deliverables are thoroughly checked by two different experienced analysts to ensure accuracy before they are sent over to client.
Works best for ...
- Building an accurate in-depth profile of a certain audience through direct observations of the culture and behavior.