Becoming a full-service market research company

Updated: Aug 25

What do we do as a full-service company?

If you haven't followed us in the last few days, we tell you that now you can benefit from full quality services from our experts, as we have increased our coverage in terms of what we can do and offer in the field of market research.

And how else to celebrate these changes if not through a blog post that deserves its place on a fresh, updated and much easier to follow website?

Starting from this idea, today's article was born, which we hope will give you a better vision of what we are capable of and we want to do on the market from now on.

What is market research and why would you, as a customer, need it?

It is almost difficult today to sell a commodity or service effectively without performing market research. The importance of market research is that a company obtains a range of solutions to establish business strategies, maximize revenues, boost product efficiency, evaluate rivals and enhance customer loyalty.

We believe that it is critical for your company to perform frequent market research in order to gain insight into the industry, analyze your consumers' purchasing trends, recognize current and prospective rivals, create product marketing and promotional strategies, increase your company's visibility, boost your company's image, and strengthen your company's credibility.

So, in other words, what market research supposes is that it enables customers to make better choices regarding the offered product/service by collecting, investigating and interpreting information about a particular market.

What’s the difference between field service and full service? Which one is the best? There are many different things you need to consider when it comes to carrying out a research project. You may ask yourself: What techniques and methodologies are best suited to achieve my research objectives? How will I take full advantage of my insights?

Perhaps the most challenging thing is to find a research company that can assist you with all the elements of your business. Take a look at how a field service firm differs from a full service one, and then decide which one best suits your interests:

Field-service firms offer data collection services only. They receive a research request and go to the market (via email, the Internet, postal mail, telephone or in-person) to collect the information needed to respond to it. They neither design research studies nor analyze findings. They are strictly responsible for providing competent interviewers who can collect and document data. They plan surveys, hold focus groups, interview and/or track customers, and provide ethnography and case studies. Field service firms are beneficial to businesses that already have a good grip on exactly what they need to know, but do not have the resources to find answers.

Full-service firms, on the other hand, provide an unrestricted range of services, from research design to data collection to analysis and reporting. They adapt their procedures to the particular situations and goals of their customers, delivering outcomes with actionable and clear significance for them. They often generate the most important results as they can tackle the project from start to finish. This sort of market research firm is useful to companies who have a question in mind or a problem they need to answer, but do not have the resources or experience to plan, execute and evaluate the project.

The fact that we have expanded our line of services allows us to now get in touch more easily with various potential customers, as they will find everything they need in one place. Thus, together we can be #Togetherfromstarttofinish.

You may wonder... Why choose us?

At DataDiggers, we care for our clients’ business as our business. We think and act like business partners, not simple suppliers. We share our clients’ aspirations, work to understand their reality, and align our actions with their objectives — so they know we’re in this together.

So, if you want to grow your business and use full quality services, you are in the right place for the following reasons: · We own 60 proprietary online panels across Europe, Middle East, Africa, Asia and the Americas. Our proprietary online panels are deeply profiled by more than 70 different criteria, including: Automotive, B2B, Finance & Banking, Food & Beverage, Healthcare, Household, Media & entertainment, Mother of babies & parenting, Technology & gaming, Travel. · Our core business is the procedure of collecting, measuring and analyzing accurate insights for research using standard validated techniques. This is also what we’re best at. · We specialize in the recruitment of new double-opt-in members for online research panels, online communities and customer advisory panels. We recruit across multiple markets, from all over the world, and across a range of online mediums. · Our team of experienced analysts collaborates with you to provide support that is tailored to your business needs. By leveraging our research solution, you have more time to focus on your research's key findings.

What if a client needs a customized study? As mentioned earlier, we are not just any company in the market research industry. In addition to various services to cover any need, we also offer solutions for our customers. Our market research solutions are built on a foundation of high-quality, reliable respondent sources, which means we can help you better understand exactly what is happening at every stage your products and services find themselves in.

With such a strong and experienced team behind us, we don't play when it comes to professionalism. In order to get an idea of what we are able to offer when it comes to solutions, we will leave them to you, but keep in mind that the complete descriptions can be accessed on the dedicated page on our website. Once you read what each one represents, it will be very easy for you to identify what stage you are in with your product / service.

-> Validating ideas -> Market understanding -> New product building -> Customer happiness -> Campaign and creative testing -> Ad-testing -> Customer journey to purchase -> After launch optimization -> Brand testing & measurement

There would certainly be much more to say, but for any additional information, which is not found in our presentations, you can write to us at rfq@datadiggers-mr.com or directly on the chat on the website, following that our team will get in touch with you as soon as possible.

We believe that by having full experience we can have our clients 'and partners' questions answered in a way that leaves no doubt. Don't you believe us? Try us out!

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