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Data, Big Data & AI versus Marketing Research – Friends or Foes?
Although Data is not the New Oil, it’s undeniable it is extremely valuable for those who own lots of it and, more importantly, know how...
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Blog: Blog2
Luana
- Nov 21, 2022
- 2 min
November Issue: Our autumn was complete, thanks to you! 👩💼👨💼
The autumn of research has been great thanks to you! This year, we sponsored the 2022 edition of Best of ESOMAR in Romania! On the 12th...
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Luana
- Mar 15, 2021
- 3 min
A world without cars?
For decades, air pollution has been debated in vain without producing any result. Even if in the past it used to be just a story that we...
36 views
Florian
- May 11, 2020
- 4 min
Blending CATI surveys in today’s digital era
This methodology has many advantages over the conventional method of performing telephone interviews.
88 views
Florian
- Jan 14, 2020
- 4 min
The evolution of market research
In the following lines we will try to understand the concept of market research.
1,388 views
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