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Getting to know DataDiggers - Ruchi Singh (Panel Incentives Associate)

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Ruchi has 12+ years of experience in Market Research, Customer Service and Financial Service and plays a vital role in managing and supporting our panel members. In her free time, she likes to travel and explore new destinations. Ruchi is also a shopaholic and never misses a chance to go out and shop the latest fashion trends!


Would you like to get to know her better? Then read this interview!


What does working in the market research industry mean to you?

Market research has been very close to my heart, as I have spent the majority of my career within this industry. It is a very important component of business strategy and a major factor in maintaining competitiveness.


From whom in the market research industry have you learned most in your career?

I have worked with diverse people in the industry and some of them have had very rich MR experience. I cannot single out a name, however I have learnt traits of MR from all the MR organizations I have worked with.


If you were able to bring someone in our DataDiggers team, who would that person be and why do you think they'd be great for our company?

I have a lot of contacts in the industry and depending on the career role, I can find suitable team members.


What was the most important challenge you had to go through in your career?

Prior to joining the MR industry, I worked in the banking, Financial Services and Insurance (BFSI) Sector. Switching from BFSI to MR was indeed challenging and required a lot of efforts.



Thinking about your career, what is the achievement you are most proud of?

At my previous company, I was promoted to Senior Project Manager, and this is my most hard-earned promotion.


What's the biggest mistake you've ever made in your career?

Career wise, I do not think I have made a big mistake. However, I have always believed that we all learn from our mistakes. I also hope that I will not make a big mistake in the future ahead!


What does success mean to you?

I define success as giving back to the world and making a difference. Success can also be measured by a feeling of achievement and career advancement.


What do you do to move forward in the profession you have chosen?

I need to constantly upskill myself to move forward. Also, I need to align myself to the goals of the organization I work for, so that I can move forward.


Is there something new that you have learned in the last 2-3 years, in your career, or in your daily life, which you find is important?

Last 2-3 years have been very eventful. Professionally, I have diversified my portfolio with the MR industry. Additionally, COVID-19 provided us with countless lessons.


If you were able to meet yourself, at the moment when you first got hired, what advice would you give to your younger self?

My advice to my younger self will be that the initial years of our career are ‘make or break’ years. If we put in the required efforts in our initial years, we can reap the benefits in the years to come


If you were to give advice to one of your former managers, what would that be?

An advice I would like to give my former manager is to trust his team. Unless you have trust within your team members, it is very difficult to deliver the required output.


Why did you choose to work in the market research industry?

MR has always been a fascinating industry. A large part of market research is inspiring clients based on the results of our research. This aspect has always enthralled me.


What advice would you give to someone starting in the market research industry?

My advice would be for them to learn more about market research, enhance their interpersonal and communication skills, learn data science basics, and constantly upskill themselves.


What was your ‘dream career’ when you were little?

I wanted to be a fashion designer. I was interested in the style of dressing in Indian films, so I wanted to make my own designer collection.


What do you think is the most important thing in life?

To be happy and spread happiness to others.


What are you planning to do in your next vacation?

Not sure. Waiting for COVID-19 situation to get even better.


What are your dearest memories, some that you always think of with joy?

I treasure the memory of my two daughters' birth.


If you could change something from the past, make a different decision, what would it be and why?

I have no regrets.


Can you name one hobby that you really enjoy?

Shopping. Retail therapy makes me happy!

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