FlorianJul 21, 20204 minThe importance of consumer behavior Wouldn't it be awesome for advertisers to learn just what causes their target audience to prefer a certain product over others?
FlorianJul 7, 20203 minLearning about IDIsWhen you want accurate details about a person's feelings and actions or wish to discuss new topics in depth, these interviews are helpful.
FlorianJun 23, 20203 minFocus groups vs online communitiesThe lines of battle are drawn for a confrontation at the center of qualitative market analysis, a fight between old and modern.
FlorianJun 2, 20203 minComputer-Assisted Web Interviewing (CAWI)Today’s topic is about computer-assisted web interviewing (CAWI). Wondering what that means?