top of page
Your Questions, Answered
ESOMAR is the global voice of the data, research and insights community–a truly international association that provides ethical and professional guidance. Its document, Questions to Help Buyers of Online Samples, requires sample providers to expose their level of consistency, reliability and commitment to transparency when it comes to quality data. We are only too happy to oblige.
What experience does your company have in providing online samples for market research? How long have you been providing this service? Do you also provide similar services for other uses such as direct marketing? If so, what proportion of your work is for market research?
Do you have staff with responsibility for developing and monitoring the performance of the sampling algorithms and related automated functions who also have knowledge and experience in this area? What sort of training in sampling techniques do you provide to your frontline staff?